Search. Engine. Optimization. Three little words that can make or break your website or business. Do it right and you'll be on top of the world. Do it wrong and you may as well go live under a rock, because that's where your blog posts (and business) will be hanging out.
Want to learn how to get better search engine rankings for your Shopify blog?
You came to the right place, friend! Let's dive in.
What is SEO?
Search Engine Optimization (SEO) is the practice of driving organic, quality traffic to your site by creating content that ranks highly in search engine results. Search engines like Google "crawl" the content of websites and then index and order them based on the quality, quantity and popularity of that content.
Why is SEO Important for my Blog?
Adding a blog to your Shopify website is an excellent way to drive up your ranking.
- Regularly updated content lets Google know that your website is active - so your site will be crawled more often
- Google's algorithm tends to prefer posts with more than 300 words (hello perfect blog length!)
- People like to share and link to articles that they find useful - and linked articles rank higher in results
- You can structure your content and use keywords to help Google find it more easily
Luckily, when it comes to writing blog posts with killer SEO, DropInBlog has you covered with our nifty SEO Analyzer tool.
DropInBlog SEO Analysis
The SEO Analyzer tool can be found underneath the main editor in the Add Post view. (Need a refresher on how to get there? Check out How to write your first blog post with DropInBlog.)
Primary Keyword
The first feature we'll look at is the Primary Keyword input. This is where you add the main keyword or phrase that people would search for to find your site. Let's say you want your post to show up when people type "how to get better search engine rankings" into Google. Make "get better search engine rankings" your Primary Keyword.
This sets up the rest of your SEO. DropInBlog will analyze your page title, description, images and headings and make sure that the Primary Keyword shows up regularly throughout your post.
SEO Page Title and Meta Description
This is what will show in the Google search results for your post. The Page Title is the first line of the listing, and the Meta Description is the summary that appears beneath it.
DropInBlog will set defaults for these if you leave them blank, but it's a good idea to fill them in because it will help the analyzer tool to give you a more accurate overall score (we'll talk more about this score in a minute). The Page Title box defaults to the title you gave your post at the top of the editor window. The Meta Description defaults to the first paragraph of your post.
Total SEO Score
This is a combination of all the SEO points we've talked about so far. DropInBlog shows your current score floating on the left hand side of the page and also as a progress bar below the page title and description boxes:
The breakdown of this score is at the bottom of the SEO Analysis section.
Page Title and Meta Description Score
The first two sections analyze your Page Title and Meta Description in more detail. Make sure you include your Primary Keyword in both your Page Title and Meta Description - preferably at the beginning. It's also best if you use all of the available characters - remember: Google favors longer content!
Content Score
The next section deals with the actual content of your post. You'll get a better score if you've used your Primary Keyword (or focus keyword) enough, if you've put it in the first paragraph of your post, and if you've added links and images to your post. You can also see a word count (remember we're shooting for ~300 words).
An important piece of the puzzle that you don't want to forget about is images. When you upload an image, make sure the name of the file contains your keywords. It's also a great idea to use the keywords in the alt text for an image. You can edit both of these in the DropInBlog image uploader.
Alt text is what shows up if an image fails to load, and it's also used by screen reader software to describe images to people with accessibility needs. An estimated 7.3 million people use screen readers to visit websites. Imagine if those 7.3 million potential customers didn't find your post because you forgot to optimize your images!
Wrap Up
SEO can feel like a big, complicated subject - but DropInBlog makes it super easy to become an SEO pro!
You now know:
- why blog posts are so awesome for SEO
- how to optimize your blog post for primary keywords
- how to write a Google page title and meta description that drive traffic
- how to write content that ranks higher in search engine results
- how to use images to rank higher in search engine results
Sweet... you just learned a ton! That's pretty great. Still have questions? Let us know in the comments or reach out to DropInBlog support.